The Dare





I created this CD + Vinyl Promo ad for Republic Records to promote the latest physical album release from The Dare. I wanted to create a fast-paced, strobe-heavy social media assets that captured The Dare’s bold, black-and-white aesthetic. Working closely with provided packshots, I animated blurred CD and vinyl imagery with flashing Helvetica bold type—staying on-brand and in sync with The Dare’s edgy, club-inspired visuals. The video was created using After Effects and I delivered multiple versions optimized for vertical platforms like Instagram Reels and TikTok.