Levi’s
IRON Creative
I work as a Production Designer at IRON Creative, a digital-first agency that builds brand experiences across the customer journey. I collaborate with project managers, senior designers, and art directors to create digital and retail assets for Levi’s clients including Macy’s, JC Penney, PacSun, as well as various B2B and retail partners.
For each project, I’m provided with approved imagery and copy, and it’s my responsibility to build out strong layouts in Photoshop. I typically deliver two to three design options in the first round and present everything clearly in organized, client-facing Figma boards.
I enjoy the challenge of adapting a single concept across multiple dimensions and placements. It feels like solving a very satisfying puzzle.
Here I’m showing both design options I presented to the client for this campaign. I was encouraged to explore one direction that took more of a creative risk, and one that showed a more traditional “left-right” layout.
The client ultimately selected the more standard approach, but I’m glad we explored something different.