L'Oréal
The Story Shack
Creative concepting and graphics for L'Oréal’s annual North American Operations Town Hall. The client wanted the graphics to feel elevated and sophisticated, while still playful. They requested that we keep the gold accent to a minimum while still making it feel like L'Oréal.
They specifically wanted to highlight their Value Chain line of operations. The challenges were finding a middle ground between polished and whimsical, and displaying the value chain in a way that wasn’t just laying it across the composition.